Booster SEO
Improved Booster SEO overall revenue by 14% and streamlined feature discoverability with a redesigned UX system.
What we worked on
Documenting Product User Journey
Information Architecture Analysis
Competitor analysis
Feature Comparison
Upgrade Hooks
Support & Documentation
UX Analysis
Built for Shopify Designs
Onboarding Redesign
Updating to Polaris V12
Timeline
February 2024 - April 2024
Process
Phase 1: Discovery & Research
User Journey Mapping: Documented the current flows and pain points across the SEO suite
Competitor & UX Analysis: Benchmarked features against industry leaders
Information Architecture Audit: Identified redundancies and misalignments in navigation
Phase 2: UX Strategy & Design Feature
Comparison UX: Designed a cleaner layout to help users evaluate tools
Onboarding Redesign: Created a frictionless step-by-step setup experience
Upgrade Hooks: Introduced contextual nudges to guide users toward advanced features
Built for Shopify: Updated designs to align with Polaris V12, ensuring consistency with Shopify themes
Phase 3: Execution
Developed component-based design specs for faster dev handoff
Created support and documentation guidelines
Collaborated with product and engineering teams for implementation testing
